@font-face{font-family:"Newsreader";src:url(/assets/fonts/newsreader-var.woff2) format("woff2");font-weight:400 600;font-style:normal;font-display:swap}
@font-face{font-family:"Newsreader";src:url(/assets/fonts/newsreader-italic-var.woff2) format("woff2");font-weight:400 500;font-style:italic;font-display:swap}
@font-face{font-family:"Plex Sans";src:url(/assets/fonts/plexsans-var.woff2) format("woff2");font-weight:100 700;font-display:swap}
@font-face{font-family:"Plex Mono";src:url(/assets/fonts/plexmono-500.woff2) format("woff2");font-weight:500;font-display:swap}
:root{
  --paper:#f5efe6;--paper-2:#ede5d8;--card:#fffdf9;--ink:#1d1a17;--ink-2:#3a332c;--muted:#6b6158;
  --rule:rgba(29,26,23,.13);--rule-2:rgba(29,26,23,.26);
  --accent:#8a2b3a;--accent-deep:#6c1f2c;--accent-soft:#f4e4e1;--ok:#2e6a4e;--ok-soft:#e3efe7;--warn:#9a5b12;--warn-soft:#f7ead6;
  --serif:"Newsreader",Georgia,"Times New Roman",serif;--sans:"Plex Sans",-apple-system,"Segoe UI",Roboto,sans-serif;--mono:"Plex Mono",ui-monospace,Menlo,monospace;
  --max:1240px;--gut:clamp(20px,5.2vw,80px);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.62 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:clip}
a{color:inherit}
h1,h2,h3{font-family:var(--serif);font-weight:440;margin:0;letter-spacing:-.012em}
h1 em,h2 em,h3 em{font-style:italic;color:var(--accent);font-weight:420}
p{margin:0}
.wrap{max-width:calc(var(--max) + var(--gut)*2);margin:0 auto;padding:0 var(--gut)}
.skip{position:absolute;left:-9999px}.skip:focus{left:12px;top:12px;z-index:99;background:var(--ink);color:#fff;padding:10px 14px}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}
.label{font:500 11.5px/1.35 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.label b{color:var(--accent);font-weight:500}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;height:54px;padding:0 26px;border-radius:999px;font:600 16px/1 var(--sans);text-decoration:none;border:1.5px solid transparent;transition:background .15s,color .15s,border-color .15s;white-space:nowrap}
.btn-primary{background:var(--accent);color:#fff}.btn-primary:hover{background:var(--accent-deep)}
.btn-ghost{border-color:var(--rule-2);color:var(--ink)}.btn-ghost:hover{border-color:var(--ink)}
.btn-sm{height:42px;padding:0 18px;font-size:15px}
.arrow{transition:transform .15s;display:inline-block}a:hover .arrow{transform:translateX(3px)}

header.site{position:sticky;top:0;z-index:20;background:rgba(245,239,230,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--rule)}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;gap:28px;height:78px}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none}
.mark{width:32px;height:32px;flex:none}
.wm{font:500 26px/1 var(--serif);letter-spacing:-.02em}
.wm i{font-style:italic;color:var(--accent);font-weight:450}
nav.main{display:flex;gap:30px;font-size:15px;font-weight:500}
nav.main a{text-decoration:none;color:var(--ink-2);padding:6px 0;border-bottom:1px solid transparent}
nav.main a:hover{border-color:var(--accent);color:var(--ink)}

/* hero */
.hero{padding:88px 0 112px;border-bottom:1px solid var(--rule)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:72px;align-items:center}
.hero h1{font-size:clamp(46px,5.6vw,84px);line-height:1.0;margin-top:24px;font-weight:420;letter-spacing:-.022em}
.hero .lead{margin-top:28px;font-size:19.5px;line-height:1.58;color:var(--ink-2);max-width:31em}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:36px}
.hero-fine{margin-top:34px;display:flex;flex-wrap:wrap;gap:10px 26px;font-size:14.5px;color:var(--muted)}
.hero-fine span{display:inline-flex;align-items:center;gap:8px}
.hero-fine span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent)}

/* desk cards */
.desk{position:relative;display:flex;flex-direction:column}
.ex-tag{display:inline-flex;align-items:center;gap:8px;font:500 10.5px/1 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--accent);border:1px dashed var(--accent);border-radius:999px;padding:6px 10px}
.card{background:var(--card);border:1px solid var(--rule);border-radius:14px;box-shadow:0 1px 0 rgba(29,26,23,.04),0 28px 60px -34px rgba(60,30,20,.38)}
.card-h{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:16px 22px;border-bottom:1px solid var(--rule)}
.biz{display:flex;align-items:center;gap:10px;font-weight:600;font-size:15px}
.biz i{width:28px;height:28px;border-radius:7px;background:#dfe8ef;display:grid;place-items:center;font:600 12px/1 var(--sans);font-style:normal;color:#2d4a61}
.rev{padding:20px 22px 18px}
.who{display:flex;align-items:center;gap:12px}
.av{width:38px;height:38px;border-radius:50%;background:#e9dccb;display:grid;place-items:center;font:600 15px/1 var(--sans);color:#5b4632;flex:none}
.who b{display:block;font-size:15px}
.rate{display:flex;align-items:center;gap:8px;font:500 11.5px/1 var(--mono);color:var(--muted);margin-top:4px}
.pips{display:inline-flex;gap:3px}
.pips u{width:9px;height:9px;border-radius:2px;background:#c9a24a;text-decoration:none}
.pips u.off{background:#ddd3c4}
.rev blockquote{margin:14px 0 0;font:400 19px/1.45 var(--serif);color:var(--ink)}
.draft{margin:0 22px;padding:16px 18px;border-radius:10px;background:#f7f1e8;border-left:3px solid var(--accent)}
.draft .label{color:var(--accent);display:flex;justify-content:space-between;gap:12px}
.draft p:not(.label){margin-top:8px;font-size:15.5px;line-height:1.55;color:var(--ink-2)}
.acts{display:flex;align-items:center;gap:8px;padding:16px 22px 18px;flex-wrap:wrap}
.acts span{display:inline-flex;align-items:center;gap:7px;height:38px;padding:0 14px;border-radius:999px;font-size:14px;font-weight:600;border:1px solid var(--rule-2);color:var(--ink-2)}
.acts span.go{background:var(--ok);border-color:var(--ok);color:#fff}
.acts small{margin-left:auto;font:500 11px/1.3 var(--mono);letter-spacing:.05em;color:var(--muted);text-transform:uppercase}
.card.flag{position:relative;align-self:flex-end;margin:-10px -24px 0 0;width:min(410px,80%);transform:rotate(1.2deg);z-index:2}
.card.main{position:relative;z-index:1;margin-right:56px}
.flag .card-h{background:var(--warn-soft);border-radius:14px 14px 0 0}
.flag .card-h .label{color:var(--warn)}
.flag .rev{padding:14px 18px}
.flag .rev blockquote{font-size:16.5px;margin-top:0}
.flag .note{padding:0 18px 16px;font-size:13.5px;color:var(--ink-2)}
.flag .note b{font-weight:600}
.desk-cap{margin-top:22px;font-size:13.5px;color:var(--muted);max-width:30em}

/* sections */
section{padding:120px 0}
.sec-head{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:end;margin-bottom:60px}
.sec-head h2{font-size:clamp(36px,4.2vw,60px);line-height:1.04;margin-top:18px;max-width:13em}
.sec-head>p{color:var(--ink-2);font-size:17.5px;max-width:30em}

/* how */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border-top:1px solid var(--ink)}
.step{padding:30px 40px 8px 0}
.step+.step{padding-left:40px;border-left:1px solid var(--rule)}
.step .num{font:italic 400 64px/1 var(--serif);color:var(--accent)}
.step h3{font-size:28px;line-height:1.15;margin:18px 0 12px;font-weight:480}
.step p{color:var(--ink-2);font-size:16px}
.step .who-does{display:inline-block;margin-top:18px;font:500 10.5px/1 var(--mono);letter-spacing:.1em;text-transform:uppercase;padding:6px 9px;border-radius:999px;background:var(--paper-2);color:var(--ink-2)}
.step .who-does.you{background:var(--accent-soft);color:var(--accent-deep)}

/* desk section */
.desk-sec{background:var(--card);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.guide{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px}
.gcol{border:1px solid var(--rule);border-radius:14px;padding:34px 34px 20px;background:var(--paper)}
.gcol h3{font-size:32px;line-height:1.1}
.gcol .label{margin-bottom:14px}
.gcol ul{list-style:none;margin:22px 0 0;padding:0}
.gcol li{padding:15px 0;border-top:1px solid var(--rule);font-size:16px;color:var(--ink-2);display:grid;grid-template-columns:28px 1fr;gap:6px}
.gcol li::before{content:"";width:14px;height:14px;margin-top:5px;border-radius:50%;border:1.5px solid var(--accent)}
.gcol li b{color:var(--ink);font-weight:600}
.gcol.crit{background:#fbf3ea}
.gcol.crit li::before{border-radius:3px;border-color:var(--warn)}
.health{margin-top:28px;display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:center;padding:24px 30px;border-radius:14px;background:var(--ink);color:#efe8de}
.health .label{color:#d8a9b0}
.health p:not(.label){font-size:16.5px;color:#d9d1c6}
.health p b{color:#fff;font-weight:600}

/* kit */
.kit{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,6fr);gap:72px;align-items:start}
.kit-list{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink);counter-reset:k}
.kit-list li{display:grid;grid-template-columns:52px 1fr;gap:12px;padding:24px 0;border-bottom:1px solid var(--rule)}
.kit-list li::before{counter-increment:k;content:counter(k,decimal-leading-zero);font:500 12px/2 var(--mono);color:var(--accent)}
.kit-list h3{font-size:25px;line-height:1.2;font-weight:480}
.kit-list p{margin-top:6px;color:var(--ink-2);font-size:16px}
.kit-vis{display:grid;gap:24px;position:sticky;top:110px}
.qr-card{aspect-ratio:3.5/2;background:#fff;border-radius:12px;border:1px solid var(--rule);box-shadow:0 24px 50px -30px rgba(60,30,20,.4);display:grid;grid-template-columns:1fr auto;gap:22px;padding:28px 30px;align-items:center}
.qr-card .label{color:var(--accent)}
.qr-card h4{margin:10px 0 0;font:450 28px/1.12 var(--serif);letter-spacing:-.01em}
.qr-card p{margin-top:10px;font-size:13.5px;color:var(--muted)}
.qr-card svg{width:132px;height:132px;display:block}
.qr-card .qr{position:relative;text-align:center}
.qr-card .qr small{display:block;margin-top:6px;font:500 9.5px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.sms{background:var(--card);border:1px solid var(--rule);border-radius:14px;padding:22px 24px}
.sms .label{margin-bottom:14px}
.bubble{background:#e9e3d8;border-radius:18px 18px 18px 4px;padding:13px 16px;font-size:15.5px;line-height:1.5;max-width:92%;color:var(--ink)}
.bubble code{font:500 13.5px/1 var(--mono);color:var(--accent)}
.sms small{display:block;margin-top:12px;font-size:13px;color:var(--muted)}
.policy{margin-top:22px;font-size:14px;color:var(--muted)}

/* won't */
.wont{background:var(--accent);color:#fbf1ee}
.wont .label{color:#f0c9cf}.wont .label b{color:#fff}
.wont-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:80px}
.wont h2{font-size:clamp(38px,4.4vw,64px);line-height:1.02;margin-top:18px;color:#fff}
.wont h2 em{color:#ffd9de}
.wont .intro{margin-top:24px;color:#f2d6d9;max-width:26em}
.no-list{list-style:none;margin:0;padding:0;border-top:1px solid rgba(255,255,255,.35)}
.no-list li{display:grid;grid-template-columns:44px 1fr;gap:10px;padding:22px 0;border-bottom:1px solid rgba(255,255,255,.2)}
.no-list li::before{content:"";width:26px;height:26px;margin-top:4px;border-radius:50%;border:1.5px solid rgba(255,255,255,.75);background:linear-gradient(45deg,transparent 46%,rgba(255,255,255,.85) 46%,rgba(255,255,255,.85) 54%,transparent 54%)}
.no-list h3{font-size:26px;line-height:1.15;color:#fff;font-weight:460}
.no-list p{margin-top:6px;color:#f2d6d9;font-size:15.5px}

/* for whom */
.who-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--ink)}
.wcol{padding:28px 28px 8px 0}
.wcol+.wcol{padding-left:28px;border-left:1px solid var(--rule)}
.wcol h3{font-size:30px;font-style:italic;font-weight:420;color:var(--accent)}
.wcol p{margin-top:12px;font-size:15.5px;color:var(--ink-2)}

/* pricing */
.price-sec{padding-top:0}
.price{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);background:var(--card);border:1px solid var(--rule);border-radius:18px;overflow:hidden}
.price-l{padding:52px;background:var(--ink);color:#f3ece2;display:flex;flex-direction:column}
.price-l .nofee{list-style:none;margin:auto 0 0;padding:40px 0 0;display:grid;gap:0}
.price-l .nofee li{padding:12px 0;border-top:1px solid rgba(243,236,226,.16);font-size:15px;color:#e4dbcf;display:flex;justify-content:space-between;gap:12px}
.price-l .nofee li span{font:500 11px/1.9 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:#bfb4a7}
.price-l .label{color:#bfb4a7}
.price-l .amt{margin-top:22px;font:420 128px/.9 var(--serif);letter-spacing:-.04em;color:#fff}
.price-l .amt sup{font-size:44px;vertical-align:top;position:relative;top:16px;margin-right:4px;letter-spacing:0}
.price-l .per{margin-top:12px;font-size:17px;color:#e4dbcf}
.price-l .per span{display:block;color:#bfb4a7;font-size:14.5px;margin-top:4px}
.price-r{padding:52px}
.trial-box{border:1.5px dashed var(--accent);border-radius:14px;padding:22px 24px;background:var(--accent-soft)}
.trial-box .label{color:var(--accent-deep)}
.trial-box h3{margin-top:8px;font-size:28px;line-height:1.15;font-weight:470}
.trial-box p{margin-top:8px;color:var(--ink-2);font-size:15.5px}
.incl{list-style:none;margin:26px 0 0;padding:0;columns:2;column-gap:32px}
.incl li{break-inside:avoid;padding:10px 0 10px 24px;border-bottom:1px solid var(--rule);font-size:15.5px;position:relative}
.incl li::before{content:"";position:absolute;left:0;top:19px;width:10px;height:6px;border-left:2px solid var(--ok);border-bottom:2px solid var(--ok);transform:rotate(-45deg)}
.price-cta{margin-top:30px;display:flex;align-items:center;gap:20px;flex-wrap:wrap}
.price-cta small{font-size:14px;color:var(--muted);max-width:26em;line-height:1.45}

/* faq */
.faq-grid{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:80px}
.faq-grid h2{font-size:clamp(34px,3.6vw,52px);line-height:1.05;margin-top:18px}
.faq{border-top:1px solid var(--ink)}
.faq details{border-bottom:1px solid var(--rule-2)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:24px;padding:22px 0;font:460 23px/1.3 var(--serif)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font:300 28px/1 var(--sans);color:var(--accent);flex:none}
.faq details[open] summary::after{content:"\2212"}
.faq details p{padding:0 48px 24px 0;color:var(--ink-2);font-size:16px;max-width:44em}

/* closing */
.closing{padding:0 0 120px}
.closing-in{border-top:1px solid var(--ink);padding-top:64px;display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:56px;align-items:end}
.closing h2{font-size:clamp(40px,5vw,74px);line-height:1.0;font-weight:420}
.closing p{margin-top:18px;color:var(--ink-2);max-width:30em}
.closing .mailline{margin-top:14px;font:500 13px/1.4 var(--mono);color:var(--muted)}
.closing .mailline a{color:var(--accent)}

/* footer */
footer.site{background:var(--paper-2);padding:64px 0 0;font-size:15px}
.f-top{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:64px;padding-bottom:48px}
.f-about{margin-top:16px;color:var(--muted);max-width:24em}
.f-links{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,auto));gap:44px;justify-content:end}
.f-links span{display:block;font:500 10.5px/1 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:10px}
.f-links li{font-weight:500}
.f-links a{text-decoration:none;border-bottom:1px solid var(--rule-2)}
.f-links a:hover{border-color:var(--accent)}
.f-bottom{border-top:1px solid var(--rule);padding:20px 0 28px;display:flex;justify-content:space-between;gap:24px;font-size:13px;color:var(--muted)}

/* legal */
.legal{padding:88px 0 120px}
.legal-wrap{max-width:calc(780px + var(--gut)*2)}
.legal h1{font-size:clamp(46px,6vw,80px);line-height:1;margin-top:18px;font-weight:420}
.legal-lead{margin-top:24px;font:400 22px/1.5 var(--serif);color:var(--ink-2)}
.legal a{color:var(--accent)}
.legal .btn-primary{color:#fff}
.legal-cta{margin-top:34px}
.legal-grid{margin-top:56px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;border-top:1px solid var(--ink);padding-top:26px}
.legal-grid h2,.legal-body h2{font-size:25px;font-weight:480;margin-bottom:8px}
.legal-grid p{font-size:15.5px;color:var(--ink-2)}
.legal-small{margin-top:44px;font-size:15px;color:var(--muted)}
.legal-body{margin-top:44px;border-top:1px solid var(--ink);padding-top:8px}
.legal-body h2{margin-top:34px}
.legal-body ul{margin:0;padding-left:20px}
.legal-body li{margin:8px 0}
.legal-body p,.legal-body li{color:var(--ink-2)}

@media (max-width:1180px){nav.main{gap:22px}nav.main a:nth-child(2){display:none}}
@media (max-width:1060px){
  nav.main{display:none}
  .hero-grid,.sec-head,.kit,.wont-grid,.faq-grid,.closing-in,.f-top,.price{grid-template-columns:minmax(0,1fr);gap:40px}
  .price{gap:0}
  .kit-vis{position:relative;top:0}
  .who-grid{grid-template-columns:1fr 1fr}
  .wcol:nth-child(3){padding-left:0;border-left:0}
  .wcol:nth-child(n+3){border-top:1px solid var(--rule)}
  .f-links{justify-content:start}
}
@media (max-width:760px){
  body{font-size:16px}
  header.site .wrap{height:64px}
  .wm{font-size:23px}.mark{width:28px;height:28px}
  .hero{padding:44px 0 72px}
  .hero h1{font-size:46px;margin-top:18px}
  .hero .lead{font-size:17px;margin-top:20px}
  .hero .ctas{flex-direction:column}.hero .ctas .btn{width:100%}
  .hero-fine{gap:8px 18px;font-size:14px}
  .desk{padding-bottom:0}
  .card.main{margin-right:0}
  .card.flag{width:auto;margin:-12px 6px 0 22px;transform:rotate(.8deg);align-self:stretch}
  .card-h{padding:14px 16px;flex-wrap:wrap;row-gap:8px}
  .rev{padding:16px}
  .rev blockquote{font-size:17.5px}
  .draft{margin:0 16px;padding:14px}
  .acts{padding:14px 16px 16px}
  .acts small{margin-left:0;width:100%}
  section{padding:80px 0}
  .sec-head{margin-bottom:36px;gap:18px}
  .sec-head h2{font-size:38px}
  .steps{grid-template-columns:1fr}
  .step,.step+.step{padding:26px 0;border-left:0;border-top:1px solid var(--rule)}
  .step:first-child{border-top:0}
  .step .num{font-size:48px}
  .step h3{font-size:25px;margin-top:10px}
  .guide{grid-template-columns:1fr;gap:18px}
  .gcol{padding:26px 22px 12px}
  .gcol h3{font-size:28px}
  .health{grid-template-columns:1fr;gap:10px;padding:22px}
  .kit-list li{grid-template-columns:40px 1fr}
  .kit-list h3{font-size:22px}
  .qr-card{padding:20px;gap:14px}
  .qr-card h4{font-size:21px}
  .qr-card p{font-size:12.5px}
  .qr-card svg{width:92px;height:92px}
  .no-list h3{font-size:23px}
  .who-grid{grid-template-columns:1fr}
  .wcol,.wcol+.wcol{padding:24px 0;border-left:0;border-top:1px solid var(--rule)}
  .wcol:first-child{border-top:0}
  .price-l,.price-r{padding:30px 22px}
  .price-l .amt{font-size:104px}
  .incl{columns:1}
  .price-cta .btn{width:100%}
  .faq summary{font-size:20px}
  .faq details p{padding-right:0}
  .closing{padding-bottom:80px}
  .closing-in{padding-top:48px}
  .closing h2{font-size:42px}
  .closing .btn{width:100%}
  .f-links{grid-template-columns:1fr;gap:20px}
  .f-bottom{flex-direction:column;gap:8px}
  .legal{padding:56px 0 80px}
  .legal h1{font-size:50px}
  .legal-lead{font-size:19px}
  .legal-grid{grid-template-columns:1fr;gap:22px}
  .legal-cta .btn{width:100%;white-space:normal;height:auto;min-height:54px;padding:14px 20px;text-align:center}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* ===== v1b: shared lead-form structure (Oct 20, 2026). Colours come from each site's v1 variables; v1b.css sets the look. ===== */
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
[hidden]{display:none!important}
/* ===== lead form v2 (Oct 21, 2026): card, grouped fields, quiet hints, icon errors, branded button, confirmation moment.
   Look is driven by the variables below; each site's v1b.css sets them for its .closing card. ===== */
.lead-form,.lf-ok{--c-bg:var(--card);--c-ink:var(--ink);--c-muted:var(--muted);--c-line:var(--rule);--c-pad:32px;--c-r:4px;--c-shadow:none;
  --i-bg:#fff;--i-ink:var(--ink);--i-line:var(--rule-2);--i-line-h:var(--muted);--i-r:4px;--i-h:50px;--i-ph:var(--muted);
  --focus:var(--accent);--focus-ring:color-mix(in srgb,var(--accent) 22%,transparent);
  --err:#b42318;--err-ring:rgba(180,35,24,.14);
  --b-bg:var(--accent);--b-ink:#fff;--b-bg-h:var(--accent-deep);--b-r:4px;--b-h:56px;
  --lbl-font:600 14px/1.3 var(--sans);--lbl-case:none;--lbl-ls:0;--leg-font:500 11px/1.3 var(--mono)}
.lead-form{display:block;text-align:left;color:var(--c-ink)}
.lf-card{background:var(--c-bg);color:var(--c-ink);border-radius:var(--c-r);box-shadow:var(--c-shadow);position:relative}
.lf-head{white-space:nowrap;display:flex;align-items:baseline;justify-content:space-between;gap:12px;padding:16px var(--c-pad);border-bottom:1px solid var(--c-line)}
.lf-kicker{font:500 11.5px/1.3 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--c-ink)}
.lf-meta{font:500 11.5px/1.3 var(--mono);letter-spacing:.04em;color:var(--c-muted);text-align:right}
.lf-body{padding:26px var(--c-pad) 28px;display:grid;grid-template-columns:minmax(0,1fr);gap:24px}
.lf-group{border:0;margin:0;padding:0;min-width:0;max-width:100%;display:grid;grid-template-columns:minmax(0,1fr);gap:18px}
.lf-group legend{padding:0;margin:0 0 14px;font:var(--leg-font);letter-spacing:.08em;text-transform:uppercase;color:var(--c-muted);display:flex;align-items:center;gap:10px;width:100%}
.lf-group legend::after{content:"";flex:1;height:1px;background:var(--c-line)}
.field{display:grid;grid-template-columns:minmax(0,1fr);align-content:start;gap:7px;min-width:0}
.field label{display:flex;align-items:baseline;justify-content:space-between;gap:8px;margin:0;font:var(--lbl-font);text-transform:var(--lbl-case);letter-spacing:var(--lbl-ls);color:var(--c-ink)}
.field .opt{font:500 11px/1 var(--mono);letter-spacing:.04em;text-transform:none;color:var(--c-muted)}
.field .hint{display:block;font-size:13px;line-height:1.4;color:var(--c-muted);margin:0}
.field input,.field select{display:block;width:100%;height:var(--i-h);min-height:0;padding:0 14px;margin:0;font:400 16px/1.2 var(--sans);color:var(--i-ink);background:var(--i-bg);border:1px solid var(--i-line);border-radius:var(--i-r);appearance:none;-webkit-appearance:none;box-shadow:none;transition:border-color .15s,box-shadow .15s,background-color .15s}
.field input::placeholder{color:var(--i-ph);opacity:1}
.field input:hover,.field select:hover{border-color:var(--i-line-h)}
.field input:focus,.field select:focus{outline:none;border-color:var(--focus);box-shadow:0 0 0 4px var(--focus-ring)}
.field input:focus-visible,.field select:focus-visible{outline:none}
.sel{position:relative}
.sel::after{content:"";position:absolute;right:16px;top:50%;width:7px;height:7px;margin-top:-6px;border-right:1.6px solid var(--c-muted);border-bottom:1.6px solid var(--c-muted);transform:rotate(45deg);pointer-events:none}
.field select{padding-right:40px;cursor:pointer;background-image:none}
.field select:invalid,.field select:has(option[value=""]:checked){color:var(--i-ph)}
.field select option{color:#16181b}
.field input[aria-invalid="true"],.field select[aria-invalid="true"]{border-color:var(--err);box-shadow:0 0 0 3px var(--err-ring)}
.field input[aria-invalid="true"]:focus,.field select[aria-invalid="true"]:focus{box-shadow:0 0 0 4px var(--err-ring)}
.field .err{display:flex;align-items:flex-start;gap:7px;color:var(--err);font:500 13.5px/1.35 var(--sans);margin:0}
.field .err::before{content:"";flex:none;width:15px;height:15px;margin-top:1px;background:currentColor;-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M8 0a8 8 0 1 0 0 16A8 8 0 0 0 8 0zm-.9 4h1.8l-.2 5.2H7.3zM8 12.4a1.1 1.1 0 1 1 0-2.2 1.1 1.1 0 0 1 0 2.2z'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M8 0a8 8 0 1 0 0 16A8 8 0 0 0 8 0zm-.9 4h1.8l-.2 5.2H7.3zM8 12.4a1.1 1.1 0 1 1 0-2.2 1.1 1.1 0 0 1 0 2.2z'/%3E%3C/svg%3E") center/contain no-repeat}
.field .err:empty{display:none}
.field:has(.err:not(:empty)) .hint{display:none}
.pair{display:grid;gap:18px}
.pair>*{min-width:0}
@media (min-width:600px){.lf-card .pair{grid-template-columns:1fr 1fr;gap:16px}}
.hp{position:absolute!important;left:-10000px;width:1px;height:1px;overflow:hidden}
.lf-foot{display:grid;grid-template-columns:minmax(0,1fr);gap:12px;margin-top:2px}
.lf-btn,.lead-form .lf-btn{position:relative;display:flex;align-items:center;justify-content:center;gap:12px;width:100%;height:var(--b-h);padding:0 22px;border:0;border-radius:var(--b-r);background:var(--b-bg);color:var(--b-ink);font:var(--b-font,650 16.5px/1 var(--sans));letter-spacing:var(--b-ls,0);text-transform:var(--b-case,none);cursor:pointer;white-space:normal;text-align:center;transition:background-color .15s,transform .08s,box-shadow .15s}
.lf-btn:hover{background:var(--b-bg-h)}
.lf-btn:active{transform:translateY(1px)}
.lf-btn:focus-visible{outline:none;box-shadow:0 0 0 3px var(--c-bg),0 0 0 6px var(--focus)}
.lf-btn:disabled{opacity:.75;cursor:progress}
.lf-ico{width:20px;height:20px;flex:none;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.lf-btn .lf-ico{transition:transform .18s}
.lf-btn:hover .lf-ico{transform:translateX(3px)}
.lf-card p{max-width:none}
.lf-card .lf-trust{display:flex;align-items:flex-start;justify-content:center;gap:8px;margin:0;font-size:13px;line-height:1.45;color:var(--c-muted);text-align:left}
.lf-trust .lf-ico{width:16px;height:16px;margin-top:1px;stroke-width:1.6}
.lf-card .form-status,.form-status{display:flex;align-items:center;justify-content:center;gap:7px;margin:0;font:600 13.5px/1.3 var(--sans);color:var(--err)}
.form-status::before{content:"";width:6px;height:6px;border-radius:50%;background:currentColor;flex:none}
.form-status:empty{display:none}
.lf-card .lf-alt{margin:0;padding:14px var(--c-pad) 16px;border-top:1px solid var(--c-line);font-size:13px;line-height:1.4;color:var(--c-muted);text-align:center}
.lf-alt a{color:inherit;text-decoration:underline;text-decoration-color:color-mix(in srgb,currentColor 40%,transparent);text-underline-offset:3px}
.lf-alt a:hover{color:var(--c-ink)}
.lf-mail{color:var(--c-ink);font-weight:500;user-select:all}
/* confirmation */
.form-success{display:none}
.form-success.on{display:block}
.lf-ok.on{animation:lf-in .35s ease-out both}
@keyframes lf-in{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.lf-ok .ok-mark{padding:34px var(--c-pad) 0}
.ok-mark svg{display:block;width:52px;height:52px;fill:none;stroke-linecap:round;stroke-linejoin:round}
.ok-mark circle{fill:var(--focus);stroke:none}
.ok-mark path{stroke:var(--c-bg);stroke-width:3.2;stroke-dasharray:32;stroke-dashoffset:32;animation:lf-tick .45s .2s ease-out forwards}
@keyframes lf-tick{to{stroke-dashoffset:0}}
@media (prefers-reduced-motion:reduce){.lf-ok.on{animation:none}.ok-mark path{animation:none;stroke-dashoffset:0}}
.lf-ok h2,.lf-ok h3{margin:18px 0 0;padding:0 var(--c-pad);color:var(--c-ink);outline:none}
.lf-ok .ok-sub{margin:8px 0 0;padding:0 var(--c-pad);font-size:15.5px;line-height:1.45;color:var(--c-muted);max-width:none}
.lf-ok .ok-sub b{color:var(--c-ink);font-weight:600}
.ok-steps{list-style:none;margin:24px 0 0;padding:0 var(--c-pad) 26px;display:grid;gap:0}
.ok-steps li{display:grid;grid-template-columns:28px 1fr;gap:14px;position:relative;padding-bottom:18px}
.ok-steps li:last-child{padding-bottom:0}
.ok-steps li:not(:last-child)::before{content:"";position:absolute;left:13.5px;top:30px;bottom:2px;width:1px;background:var(--c-line)}
.ok-n{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;border:1px solid var(--c-line);font:500 12px/1 var(--mono);color:var(--c-muted)}
.ok-steps li:first-child .ok-n{background:var(--focus);border-color:var(--focus);color:var(--c-bg)}
.ok-steps b{display:block;font:600 14.5px/1.3 var(--sans);color:var(--c-ink);padding-top:4px}
.ok-steps span:not(.ok-n){display:block;margin-top:3px;font-size:14px;line-height:1.45;color:var(--c-muted)}
.ok-email{font-family:var(--mono);font-size:13px;color:var(--c-ink);word-break:break-all}
.lf-ok .lf-alt{text-align:left}
@media (max-width:600px){.lead-form,.lf-ok{--c-pad:20px}.lf-head{padding-top:14px;padding-bottom:14px}.lf-body{padding-top:22px;padding-bottom:24px}}
/* plain forms (unsubscribe page) use the same parts without the card chrome */
.legal-form .lead-form{display:grid;gap:18px}
.legal-form .form-foot{display:flex;flex-wrap:wrap;align-items:center;gap:12px 18px}
.legal-form .form-status{justify-content:flex-start}
.legal-form .form-success h2{font-size:28px;line-height:1.1;margin-bottom:12px}
/* legal pages: form + table */
.legal-form{margin-top:36px;max-width:480px}
.legal-body table{width:100%;border-collapse:collapse;margin:8px 0 16px;font-size:15.5px}
.legal-body th,.legal-body td{text-align:left;vertical-align:top;padding:11px 14px 11px 0;border-bottom:1px solid var(--rule);color:var(--ink-2)}
.legal-body th{font-weight:600;color:var(--ink);width:30%}
/* human touches: hand-drawn marks (inline SVG) */
.hand{position:relative;display:inline-block;white-space:nowrap}
.hand>svg.scrawl{position:absolute;left:-2%;width:104%;height:.32em;bottom:-.12em;overflow:visible;pointer-events:none}
.hand>svg.scrawl path{fill:none;stroke:var(--scrawl,var(--accent));stroke-width:3.2;stroke-linecap:round;stroke-linejoin:round;vector-effect:non-scaling-stroke}
@media (max-width:760px){.hand{white-space:normal}}
/* QA fixes (Oct 20, 11:20 PM): anchors land below the sticky header; tap targets >= 44px (buttons) / 24px (footer links) on phones */
html{scroll-padding-top:96px}
footer.site a{display:inline-flex;align-items:center;min-height:24px}
@media (max-width:760px){header.site .btn,.btn-sm{height:44px;min-height:44px}}

/* ===== v1b refinements for ReviewLoop (Oct 20, 2026). v1 palette, type and layout untouched. ===== */
body{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 .2 0 0 0 0 .12 0 0 0 0 .08 0 0 0 .05 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.hero h1 .hand{--scrawl:var(--accent)}
.hero h1 .hand svg.scrawl{bottom:-.02em;height:.2em}
/* margin note beside the flagged example */
.margin-note{position:absolute;left:-6px;bottom:96px;margin:0;font:italic 420 21px/1.08 var(--serif);color:var(--accent);transform:rotate(-4deg);z-index:3}
.margin-note svg{display:block;width:62px;height:42px;margin:0 0 2px 54px;overflow:visible}
.margin-note path{fill:none;stroke:var(--accent);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.card.flag{transform:rotate(1.6deg)}
.qr-card{transform:rotate(-1.4deg)}
/* fewer bubbles */
.step .who-does{padding:0;border-radius:0;background:none;color:var(--muted)}
.step .who-does::before{content:"\2014\00a0"}
.step .who-does.you{background:none;color:var(--accent)}
.trial-box{border:0}
/* softer edges */
.gcol{border-color:transparent;box-shadow:0 1px 2px rgba(29,26,23,.05),0 18px 40px -30px rgba(60,30,20,.3)}
.who-grid{border-top:1px solid var(--rule-2)}
.closing-in{border-top:1px solid var(--rule-2);align-items:start}
.price-note{margin-top:28px;font-size:15px;color:var(--muted)}
.price-note a{color:var(--accent);font-weight:600}
/* uneven who-for row */
.who-grid{grid-template-columns:minmax(0,1.15fr) minmax(0,1fr) minmax(0,.9fr) minmax(0,1.1fr)}
.wcol:nth-child(even){padding-top:46px}
/* section rhythm */
#how{padding:128px 0 104px}
#kit{padding:104px 0 136px}
.price-sec{padding-top:96px}
/* closing form */
.f-meta .addr{font:500 15.5px/1.4 var(--sans);letter-spacing:0;text-transform:none;color:var(--ink)}
@media (max-width:1060px){.who-grid{grid-template-columns:1fr 1fr}.wcol:nth-child(even){padding-top:28px}.margin-note{display:none}}
@media (max-width:760px){
  .who-grid{grid-template-columns:1fr}.wcol:nth-child(even){padding-top:24px}
  .qr-card{transform:rotate(-.8deg)}
  #how,#kit,.price-sec{padding:84px 0 76px}
}
/* ===== lead form v2 (Oct 21): a cream letter card, serif salutation, soft filled fields, burgundy pill ===== */
@media (min-width:1061px){.closing-in{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:start}}
.closing .lf-card{--c-bg:#fffdf9;--c-ink:var(--ink);--c-muted:var(--muted);--c-line:rgba(29,26,23,.1);--c-r:16px;--c-pad:34px;
  --c-shadow:0 0 0 1px rgba(29,26,23,.07),0 2px 4px rgba(60,30,20,.04),0 34px 64px -40px rgba(70,30,20,.42);
  --i-bg:#fbf7f0;--i-line:rgba(29,26,23,.14);--i-line-h:rgba(29,26,23,.32);--i-r:10px;--i-h:52px;--i-ph:#968b80;
  --focus:var(--accent);--focus-ring:rgba(138,43,58,.14);--err:#a3261c;--err-ring:rgba(163,38,28,.12);
  --b-bg:var(--accent);--b-bg-h:var(--accent-deep);--b-r:999px;--b-font:600 16.5px/1 var(--sans)}
.closing .lf-card{background-image:linear-gradient(90deg,transparent 0 24px,rgba(138,43,58,.0) 24px)}
.closing .lf-head{border-bottom:1px dashed rgba(29,26,23,.16);padding-top:22px;padding-bottom:18px;align-items:center}
.closing .lf-kicker{font:italic 420 22px/1.1 var(--serif);letter-spacing:-.01em;text-transform:none;color:var(--accent)}
.closing .lf-meta{font:500 11px/1.3 var(--mono);letter-spacing:.08em;text-transform:uppercase}
.closing .field input:focus{background:#fff}
.closing .lf-btn{box-shadow:0 10px 22px -12px rgba(108,31,44,.7)}
.closing .lf-btn:active{box-shadow:0 4px 10px -6px rgba(108,31,44,.7)}
.closing .lf-alt{border-top-style:dashed}
.closing .lf-ok h3{font-family:var(--serif);font-weight:440;font-size:34px;line-height:1.08;letter-spacing:-.015em}
.closing .lf-ok .ok-sub{font-family:var(--serif);font-size:19px;font-style:italic;line-height:1.4}
.closing .lf-ok .ok-sub b{font-style:normal;font-family:var(--sans);font-size:16px}
.closing .ok-mark circle{fill:var(--ok)}
.closing .ok-steps li:first-child .ok-n{background:var(--ok);border-color:var(--ok)}
@media (max-width:760px){.closing-in{gap:36px}.closing .lf-card{--c-pad:22px;--c-r:14px}}
@media (max-width:440px){.closing .lf-meta{display:none}}
/* 320px: no sideways scroll */
.kit-vis{grid-template-columns:minmax(0,1fr)}
.kit-vis>*{min-width:0}
@media (max-width:380px){header.site .wrap{gap:10px}.wm{font-size:20px}.mark{width:26px;height:26px}.brand{gap:8px}header.site .btn-sm{padding:0 12px;font-size:13.5px}
  .qr-card{aspect-ratio:auto;padding:18px;gap:12px}.qr-card svg{width:76px;height:76px}.qr-card h4{font-size:19px}.sms{padding:18px}}